Tip to Convert Website Traffic

There comes a time in every web site owner’s life where you’d like to improve the productivity of your web site.

You have the feeling that if you changed a few things around, your site might do better, but how do you know if your changes made a difference?

When you’re planning on making a change to your site, the best way to find out if a certain change makes things better, worse, or doesn’t change anything at all, is to perform a split test, and here’s a behind-the-scenes look at how they can make your site radically improve the effectiveness of your website.

Notes:

Here’s the link to Google’s Website Optimizer

You might ask “Can’t I just make a change and, using my analytics package, see if more people sign up than before? Just compare the sign-up rate from week to week to see if it got better or worse?”

You can do that, except you never know if something outside of your web site influenced the changes you’re seeing. Let me give you an example:

If you sell flashlights and you make a change to your web site, what would happen if a major portion of the united states was hit by a storm and all their electricity went out? Let’s say people started ordering flashlights for their relatives in those areas through your web site. If you just changed something on your site and then see that sales suddenly went up, you wouldn’t know if it was because of the change to your site or because of the storm.

Because of outside influences, it’s possible the your site is less effective because of the change you made even though sales went up. A split test will take outside influences into account so you’d know for sure.

I hope this has been useful, and there are many more tips I have for making your site more effective so you make more money for every visitor. Join my email list below and we’ll talk about the details of many other tools and techniques available on the internet to help you.

thanks for watching and I’ll see you in the next tutorial!