How to turn your site into a search engine magnet

What are the search engines looking for on your web site when they decide how to rank your site? The place to start for a search-engine traffic magnet is on your own home page…

If you only do the things talked about in this tutorial, your site is not going to get a top position in the search engines. Once you optimize your web page for a particular set of key words, that really only guarantees that that particular page will be correctly indexed for the right keywords. This is the first step.